YouTube TV's price is going up for everyone

Sergio Cunningham
April 11, 2019

The second price rise in almost 14 months comes as YouTube expands its offering to better compete with a growing number of services, including Dish Network Corp's Sling TV, AT&T's DirecTV Now and Hulu, which are vying to attract viewers cancelling cable subscriptions, or cord cutting.

The Discovery Channel, HGTV, Food Network, TLC, Investigation Discovery, Animal Planet, Travel Channel, and MotorTrend are all live on YouTube TV.

After the addition of the Turner channels, the missing Discovery lineup became the very clear hole in YouTube TV's offerings and, to be honest, it has been a reason for many prospective users to decide against signing on for YouTube TV.

Discovery and YouTube set a multi-year distribution deal extending Discovery programming into YouTube TV's live TV and on-demand subscription service.

When YouTube TV launched at a price of $35/month, it was seen as a breath of fresh air in the streaming TV market. Existing subscribers will see an increase in their first billing cycle after May 13.

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YouTube's Sling TV and PlayStation Vue competitor, aptly named YouTube TV, has given customers a pretty good value so far. And users billed through Apple will pay $54.99 per month.

YouTube TV also announced that EPIX is available for an additional charge starting this week and the OWN: Oprah Winfrey Network will be coming later this year.

Subscribers still get unlimited cloud DVR and three simultaneous streams included.

I know of a handful of people right off the top of my head that have decided against YouTube TV simply because of the lack of cooking shows and home improvement via HGTV and/or Food Network.

Thirty-five bucks was a steal.

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