Service debuts, coming to Mac, Fire TV, Roku, and more this year

Sergio Cunningham
March 26, 2019

"Apple Arcade will introduce an innovative way to access a collection of brand new games that will not be available on any other mobile platform or in any other subscription service", Apple said in a statement.

Once announced at the special keynote event in Cupertino, an in-depth black and white video on storytelling was screened, featuring heavy Hollywood hitters like Steven Spielberg, Ron Howard, Jennifer Aniston, J.J. Abrams, Hailee Steinfeld, Reese Witherspoon, Octavia Spencer, and M. Night Shyamalan.

The most eagerly anticipated of the products is Apple TV Plus, which will place the company in direct competition with Netflix, Hulu, Amazon and others in the burgeoning business of providing online TV and movie content.

Apple has also revamped its Apple TV app to center it on its new video strategy, where customers can purchase subscription packages from content providers like HBO and Showtime in a central marketplace. So now that the curtain has been pulled back on Apple TV+, and Apple Channels, it's time to think about how Apple will compete with Netflix.

Apple is now looking to reorient its revenue streams to rely less on expensive hardware sales and more on subscription services. The company says it's focusing on improving the curation process, while at the same time keeping your viewing habits private from advertisers. In fact, Apple is continuing to sell both the Apple TV HD and the Apple TV 4K at the same prices of $199 and $229 in Canada respectively. It will also be available on smart TVs from Samsung Electronics Co., Sony Corp., Vizio Inc. and LG Electronics Inc. Optimum and Suddenlink will be integrated later this year.

In the wake of Apple's much-ballyhooed, two-hour live unveiling of its new video, credit-gard, gaming and news publishing offerings, shares in the iPhone maker have declined 2% to $187.37 in the final minutes of the trading day.

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There's more than magazines here, too.

The announcement also teased gameplay for several games. Once subscribed, users can watch episodes directly within the TV app, taking away the need to switch between different apps.

Apple's nascent movie aims were harder to discern Monday. Shared family accounts will have access to the titles and parental controls for no additional charge. Now Apple is getting in the subscription game, with Apple News+.

Apple isn't going it alone on this new credit card, of course; as had been rumored the company is partnering with Goldman Sachs for Apple Card.

We also got quick images of M. Night Shyamalan's upcoming thriller (the plotline is still being kept secret so we're not sure if its genre specifically), a new musical animated series from the folks behind Bob's Burgers, as well as Joel Kinnaman (Altered Carbon) in For All Mankind, the alternate-history series from Ronald D. Moore (Battlestar Galactica, Outlander) all about what would've happened if the space race between the USA and Russian Federation had never ended.

The cost will likely not reflect the amount that Apple is pouring into it, though, which appears absolutely enormous. With it, Apple aims to change some of the worst parts about being a cardholder, through clearer payment tracking, an easy-to-understand rewards program, and no interest fees. "No more bouncing from app to app".

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