Oprah, Spielberg help Apple launch new streaming service

Judy Cobb
March 26, 2019

The global tech giant also announced its new TV streaming service, Apple TV+, working with the likes of Steven Spielberg, Reese Witherspoon and Jennifer Aniston.

Users can subscribe to and watch new Apple TV channels - paying for only services they want, like HBO, SHOWTIME and Starz - all on demand, available on and offline, with incredible picture quality and sound; enjoy sports, news and network TV from cable and satellite providers as well as purchase or rent iTunes movies and TV shows all within the new, personalised Apple TV app.

CBS News' Jamie Yuccas attened the event at the Apple headquarters in Cupertino, Calif., and joined CBSN with the latest. Additionally, the Apple TV app will offer access to the hundreds of thousands of movies and TV shows now available for purchase or rent in the iTunes Store.

All of this is interesting, but it's less interesting when each project was first announced because we still know nearly nothing about any of them, nor when this is launching or - most crucially - for how much money.

On Monday, Apple also is expected to unveil an Apple News subscription option featuring content from major publishers and a new credit card with Goldman Sachs to bolster Apple Pay.

Apple TV Plus wasn't the only subscription service announced during the presentation, though. For watching streaming on Apple TV, be sure it is a second generation Apple TV and backed by tvOS or the latest Apple TV software.

The most interesting of the services is the video streaming one, and it's something Apple has been struggling with for years.

Singer Scott Walker has died aged 76
Radiohead frontman Thom Yorke also had praise for Walker, describing him as " a huge influence on Radiohead and myself". His music got progressively more experimental on his solo albums, peaking with 1969's now-classic Scott 4 .

Apple's stock price has not returned to its record levels of last summer, when the company became the first to reach a $1 trillion market capitalization.

Apple also said the streaming content will change per region. It works similarly to Apple Pay, and the digital version actually runs through the Apple Pay app. Instead of also showing trailers followed by press releases with images or more information, we got informal discussions of several shows from Hollywood stars and directors - none of whom, by the way, are typically associated with TV. "So, in these disconnected stories, we hope audiences find one compelling narrative that will make the first season of Amazing Stories into a single thematic experience", Spielberg said.

Finally, Apple announced its own credit card.

"Free games, supported by advertising or in-app purchases, are enjoyed by hundreds of millions of players around the world", Apple said in a statement to Junkee. But on Monday, Apple unveiled a host of new financial and entertainment services that could rake in billions of dollars from Apple loyalists, long after they've finished paying for their phones.

But even as Apple built out is slate, secrecy shrouded the company's distribution plans.

Oprah also showed up on stage as this event's iconic "one more thing" moment to announce two new shows, as well as plans to create the world's largest book club.

Another challenge: Apple said it will launch the new service in more than 100 countries. Apple has worked to make it easier to watch the shows on traditional television from manufacturers such as Sony Corp, VIZIO Inc, LG Electronics Inc and Samsung Electronics Co Ltd.

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