Apple Sets March 25 to Announce Its Next Big Thing

Judy Cobb
March 17, 2019

In fact, we can think of several good reasons why you'd want to buy an entry-level 9.7-incher (especially at a nice discount), a hot new 11 or 12.9-inch Pro variant, or even a slightly older 10.5 or 12.9-incher.

The company previously used "It's show time" tag for an event in September 2006 where it introduced movies on iTunes, along with the first iTV revelation (which would be swapped with Apple TV in 2007).

The special event will be live streamed on Apple's special event page and will take place at the Steve Jobs theater in Cupertino on March 25, 2019, at 10:00 a.m. PDT or 5:00 p.m. GMT. Apple often launches products and services in the weeks following an event.

It's now unclear exactly what will be revealed at the launch with some expecting new AirPods, iPad and AirPower charging pad to be revealed.

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Those people, who requested anonymity because they were not authorised to speak about the deal, asked that we not name the event. Ninja has over 13 million followers on Twitch, meaning that anything he streams will get an astronomical amount of exposure.

The company didn't immediately respond to a request for comment Monday, but Bloomberg and other outlets suggested that a video-streaming service with free original shows available on iPads and iPhones, as well as a premium service including content from Showtime and Starz, would be featured at the event.

Apple has long hinted at a planned video service, spending US$2 billion in Hollywood to produce its own content and signing major stars such as Oprah Winfrey.

It's been three years since the Apple video service rumour mill started churning, but it looks like the Netflix rival could now be just around the corner.

In its invitation, Apple did not specify the focus of the event and gave a single-line description: "It's show time". However, some Asian resources have revealed that Apple might release new hardware by the end of this month. Tim Cook's company is also expected to announce an Apple News subscription initiative created to appeal to those who are happy to bypass a pay-wall for their curated daily news fix.

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