Facebook Removed Elizabeth Warren's Ads Calling for the Breakup of Facebook

Roman Schwartz
March 14, 2019

In an interview with The Verge over the weekend, Warren outlined her anti-monopolist stance and how she'd like slim down the main tech giants.

Elizabeth Warren's pledge to break up big tech companies has understandably ruffled some feathers. "At some point I think Amazon should break [Amazon Web Services] from Amazon the retail company".

"I wanted a social media marketplace that isn't dominated by a single censor", she tweeted Monday night.

Warren, who announced her presidential bid in February, accepted a $2,700 donation from Sheryl Sandberg, Facebook's chief operating officer, the report notes. "Facebook, Amazon, and Google", the posts said. "We all use them", the ads read.

As these companies have grown larger and more powerful, they have used their resources and control over the way we use the Internet to squash small businesses and innovation, and substitute their own financial interests for the broader interests of the American people.

Facebook's policies limit the extent to which advertisers can reference Facebook or Instagram in the text or imagery.

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Despite Warren and other critics becoming increasingly emboldened, some analysts seem to believe Facebook can continue to evade regulation. Elizabeth Warren's campaign that called for the breakup of Facebook, Amazon and Google. Temporarily. Facebook later reversed its decision and reinstated ads published by the Senator.

The ads she placed on Facebook contains the very same rationale behind her wanting to dissolve the tech giants.

UPDATE: 10:26 P.M.: This article was updated to show the ads were instated by Facebook.

There are strict rules governing who can use Facebook's corporate logo.

Warren is not the first, and certainly won't be the last, 2020 Presidential contender to take on Big Tech.

Facebook has also taken steps to improve transparency, for example, by making all ads run by political campaigns viewable in a public archive. More than a dozen other related Facebook ads that featured photos of Warren instead of the video stayed on the platform. A spokesperson told the outlet the only reason the ads were removed is because they violated the platform's policies by using their corporate logo. Getting publicly slapped by Facebook-even though the takedown was rescinded - will put the ads in front of exponentially more eyeballs than a $142 campaign ever could.

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