YouTube Premium, YouTube Music launched in India; pricing starts Rs 99

Sergio Cunningham
March 13, 2019

According to the youtube.com/premium website, the ad-free YouTube experience, which includes YouTube Music, costs R72/month and provides access to YouTube Originals content.

The company is offering two tiers of the service - YouTube Music, which is free/ ad-supported, and YouTube Music Premium, which is paid/ ad-free, like most other music streaming services in the market.

"For the first time, all the ways music moves you can be found in one place"-this is how YouTube is explaining the YouTube Music to be". In addition, the app organizes and personalizes content for each user. Google's latest music service comes shortly after Spotify rolled out its service in India.

Having launched YouTube Music in the USA back in May 2018, the app is finally coming to India and if you love listening to covers and folk music that isn't readily available anywhere else but on YouTube, there couldn't be better news.

If you've turned on location, YouTube Music says it will show playlists "inspired by where you are". Over the previous year, Indian songs like Dilbar and Aankh Marey have reached number 1 on the YouTube's Global Top Songs chart, and artists like Neha Kakkar, Alka Yagnik and Kumar Sanu have earned the top spot on the YouTube's Global Top Artists charts.

Unlike other premium music streaming services, you can not specify the bitrate at which you want to consume your music in but YouTube does vary the quality of the audio by letting you choose the resolution in which the video was uploaded.

YouTube Premium, YouTube Music launched in India; pricing starts Rs 99
YouTube Premium, YouTube Music launched in India; pricing starts Rs 99

There are also "thousands" of playlists across genre, mood or activity.

Subscribers of Google Play Music will get YouTube Music Premium membership as part of their subscription each month will see nothing else change-they will still be able to access all of their purchased music, uploads and playlists in Google Play Music just like always.

Google is also packing in a bit of its search muscle to make it easier for users. These new services add to the services portfolio of Google in India - the company had already earlier launched Google Play Music and Google Play Movies services in 2017.

To get started, visit youtube.com/musicpremium, or download the YouTube Music app for Android and iOS.

Users can download songs or just like them to create a list of liked songs or albums. Another highlight, of course, is the arrival of YouTube Premium, which offers an ad-free viewing experience - among other things like background and offline playback. Additionally, seven of the top 100 most played songs of 2018 across YouTube featured Indian artists. YouTube Music is priced at INR 99/month while YouTube Premium is priced at INR 149/month.

India is one of the leading markets for YouTube in terms of consumption.

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