Its Show Time: Apple’s Next Event To Take Place On 25 March

Sergio Cunningham
March 13, 2019

The event will take place at the company's new Steve Jobs theater in Cupertino, California.

Apple has been dealing with the reality of slowing iPhone sales for months, which means a focus on new services could be vital to growing its business.

The event will be live streamed on the 25th of March, and we will be covering it live as per usual.

Apple has long hinted at a planned video service, spending US$2 billion in Hollywood to produce its own content and signing major stars such as Oprah Winfrey.

"If Apple executes with minimal speed bumps and aggressively acquires content given the company's massive installed base and unmatched brand loyalty", the analysts write, then reaching 100 million subs for this new service in the 3-to-5-year timeframe seems a realistic target.

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The TV service is expected to launch globally, an ambitious move to rival services from Netflix and Amazon.com's Prime Video.

Also at the March 25 event, rumors are rife that the company might reveal a news service, which would also line up with its acquisition of news subscription aggregator Texture. The report also mentioned Apple is in talks with various celebrities for attending the event celebrities like Jennifer Anniston, Jennifer Garner, Reese Witherspoon and director JJ Abrams. There's the announcement itself, which will take the iPhone maker into territory dominated by rivals like Netflix and HBO - streaming giants that have been at this for a long time and know better than anyone how hard it is to pick creators and shows that generate buzz, viewership and the prestige that creatives team in any field covet. As of now, it is still unclear which publishers are onboard Apple's premium News service offering as its 50 percent revenue split demand has left.

Apple's two big product events-usually in March and September-are A Big Deal.

Apple is poised to introduce new media formats to its growing services ecosystem. If you're not ready to fork out extra cash for Apple's newest 2018 iPad Pro models, the 9.7-inch iPad still makes for a great device at a fraction of the price.

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