Fitbit Unveils Four New Products

Pearl Mccarthy
March 8, 2019

Unlike the Versa Lite and the two Inspire fitness trackers that were also announced today, the Ace 2 won't be here until summer 2019. Then there's the Inspire and Inspire HR fitness trackers, which are as stylish as they are well as the Ace 2, a swimproof tracker for kids ages 6 and up that's meant to foster healthy habits. It is said to be backed by a battery that lasts for more than four days. Chief Executive James Park said at a press event ahead of the product release that the company has almost 28 million active users. Features wise, they tout automatic activity, heart rate tracking, exercise and sleep tracking, goal celebrations, and reminders to move.

Fitbit believes this rapid growth provides a large opportunity to bring new consumers to the category by offering both smartwatch and tracker form factors that feel more accessible and are affordably priced.

The Fitbit Inspire HR is priced at $99.95, while Fitbit Inspire costs $69.95.

The Fitbit Versa Lite Edition borrows a lot from the ongoing Versa wearable and is capable of tracking the wearer's sleep pattern, steps, and calories while providing 24/7 heart rate monitoring. Each wearable is swim proof for ocean swims, offers five-day battery life, and can handle 24/7 activity tracking. It also comes with a lightweight and swimproof design. The new wearables aim at expanding the Fitbit-family of smart devices, with affordable prices that cater to people on strict budgets.

The wearable aimed at kids is called the Fitbit Ace 2, and it's for kids ages six and up. It packs all-day automatic activity, exercise and sleep stages tracking, with more than 15 goal-based exercise modes, connected Global Positioning System, and relax guided breathing. Each mirrors the legacy of Fitbit wearables' size and shape thanks to the small, black tracker hardware and silicone bracelet for attaching each to your wrist.

Fitbit introduces new Inspire ($70) and Inspire HR ($100), Versa Lite ($160), and Ace 2 for kids ($70)
Fitbit Ace 2 fitness tracker aims to get kids up and moving

The Fitbit Ace 2 has cute animated watchfaces, but its main goal is to help kids build healthy habits. Kids can also outfit their display with animated clock faces, which they can browse and select through Kid View in the Fitbit app. Fitbit Versa Lite Edition, Inspire HR and Inspire devices will be available in stores and online in the Americas, Asia Pacific and Europe, Middle East and Africa starting later this month. So we're hoping retailers will take the Fitbit Versa Lite and in the following months drop the price lower than what you'll be paying on day one, but there's no guarantee that will be the case.

"Being "on Fitbit" is about more than just wearing a device".

According to Fitbit, the app will get a major redesign - though I don't find anything wrong with it. The first comes in black, lilac or white and black colour options, while the Inspire is available in black or Sangria.

In addition to the four new models, Fitbit is also launching a Rewards beta program which incentivises users to maintain an active lifestyle by earning points for everyday activities.

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