Spotify will start banning ad blockers

Judy Cobb
February 10, 2019

The streaming service listed these new rules in their " Terms and Conditions of Use" page. "Spotify learns from each engagement, fueling a more personalized ad experience". Basically, if you are looking to block those ads, don't.

Spotify updated its terms of services to prohibit ad blockers, bots, and fraudulent streams. In August 2018, it was reported that the company has various detection methods in place monitoring consumption on the service.

Spotify had begun cracking down on freeloaders much earlier, though. This development was a long time coming, as Spotify revealed last March that two million free users were using third-party tools to get around ads.

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The disabling of Spotify accounts on the usage of ad blockers is not applicable to the premium Spotify accounts and only for the free users as Spotify doesn't display ads for the paid users. Spotify was more aggressive in some cases than others. Until now, Spotify users who employed ad-circumventing software had their accounts suspended and were send a warning via email.

Adverse consequences will include a warning e-mail, followed by suspension and then a subsequent account termination if users don't change their ways. In doing so, the user is requested to switch off the adblocker if they wish to make use of the streaming service again. Spotify responded to that by introducing multiple detection techniques previous year. The company aims to achieve it with recent acquisitions of podcast companies Gimlet Media and Anchor.

"The format is really evolving and while podcasting is still a relatively small business today, I see incredible growth potential for the space and for Spotify in particular", Daniel says through a blog post.

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