Aston Martin Lagonda All-Terrain Concept Teased

Roman Schwartz
February 10, 2019

It was here that Lagonda was re-launched as the maker of high-tech luxury cars featuring all-electric power and an arresting design making use of the packaging advantages of electric vehicles (EVs).

It's called the Lagonda All Terrain and it seems to be some sort of sleek SUV.

The first model out will be an SUV, a preview of which we first received a year ago in the form of a teaser sketch.

The Lagonda All-Terrain Concept shares some DNA with the Vision Concept that was revealed at last year's show.

Brought back past year, Lagonda aims to become the first luxury brand exclusively driven by zero emission powertrain technologies.

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Aston Martin has released a teaser image of the second model in its revived Lagonda range - the All-Terrain Concept; which it will showcase at the Geneva motor show next month.

Electrified powertrains not only impact the driving experience of the auto, but give automakers the opportunity to completely re-think the layout of the auto as the smaller electric motors bring the same power we've come to expect from V8, V10, and V12 engines and shrinks it down into packages that are more easily integrated into human-centric vehicles. The concept shown in 2018 previewed a sedan; its follow-up will give us a look at an SUV.

This is the same facility where the upcoming Aston Martin DBX SUV will be manufactured. "I'm expecting the Aston Martin Lagonda stand to be busier than ever, and very much look forward to seeing the crowd's reaction first-hand", said Dr. Andy Palmer, president and Group CEO of Aston Martin Lagonda. Lagonda is a luxury brand, but it is also one rooted in technology. Last year, the automaker also said that it intends to make the SUV a genuine rival to the Rolls-Royce Cullinan, which we understood to be a rival more in price and exclusivity than curb weight or sheer size - it's hard to picture Aston Martin design language stretched to the size of a Range Rover competitor.

Little has been revealed as yet, but Lagonda says its new model will bear the "hallmarks" of the Vision Concept unveiled at last year's show.

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