'Game of Thrones' Makes Surprise Appearance in Bud Light's Super Bowl Ad

Judy Cobb
February 7, 2019

Bud Light's Super Bowl commercial has been the talk of the internet, with users praising it for offering an unexpected cross-over with the iconic TV series Game of Thrones. And in Bud Light's Game of Thrones commercial, you lose, get your skull cracked and then get burnt by a dragon. The Bud Light king - famous for the "Dilly Dilly" commercials - says it must be Miller Lite's corn syrup since Miller Lite uses corn syrup in its beer.

"Anheuser-Busch fully supports corn growers and will continue to invest in the corn industry", Anheuser-Busch said in a statement emailed to McClatchy.

Adding insult to injury, the commercial - which aired during the fourth quarter of the New England Patriots' 13-3 win over the Los Angeles Rams - was seen by the lowest Super Bowl viewing audience in a decade, according to initial overnight ratings.

The Bud Light Dilly Dilly characters had two appearances at this year's Super Bowl, although their second ad came with a twist.

"Dilly Dilly was a big piece of our medieval world and really helped us break into culture a year ago", said Andy Goeler, vice president of marketing for Bud Light, according to AdWeek.

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Many aim for laughs, like Amazon's ad about celebrity product testers. "This effort is to provide consumers transparency and elevate the beer category".

Farmer Kevin Ross posted a video of him pouring a can of beer down a sink, saying: "Bud Light, you're not standing with corn farmers".

Bud Light's parent company quickly tried to make amends.

The ad - which AdWeek described as "savage" - ran for a full minute.

Some observers are wondering if the ad would be effective. There, they are told the corn syrup must belong to Coors Light, which also uses corn syrup in its beer. "And Miller Lite has fewer calories, fewer carbs and more taste than Bud Light".

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