Bell Let's Talk Day raises record $7.27 million for mental health

Pearl Mccarthy
February 1, 2019

Funding for mental health is not keeping up with the demand for services, according to the Canadian Mental Health Association in Lambton-Kent.

As a result, over 6.3 million people across Canada are said to have been supported with access to mental health care.

Naysayers, quite vocal on social media, believe it's bogus or only a corporate PR move, but when Bell launched Let's Talk in 2010, it was in part because Bell Inc. and Bell Canada president and CEO George Cope had recognized that mental health services in Canada were underfunded and negatively stigmatized.

Nationally recognized, on January 30 of every year, Bell Canada will donate towards Canadian mental health initiatives by contributing five cents for every applicable text, call, tweet, social media video view and use of their Facebook frame or Snapchat filter, as stated on their website.

Bell's annual Let's Talk Day to increase awareness around mental health has raised $7.27 million - a new record.

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CVS said 90% of participants reported a "health benefit" but did not elaborate on whether they saw improved health outcomes. About CVS Health CVS Health is the nation's premier health innovation company helping people on their path to better health.

Dawn Boylan, the Bell Aliant Senior Community Investment Manager said 210 Canadian universities and colleges are registered for the Bell Let's Talk campaign this year, with a large growth in the number of colleges from previous years.

Cope took his personal connection to create a program of best practices in dealing with employee mental health issues at Bell.

Bell's total funding commitment to mental health is set to top $100 million, as workers are encouraged to Tweet, Snapchat and Facebook their mental health stories and support. "What we're seeing is the need for assessment and counselling, treatment and coordination with other health care providers". He calls that a shame because they are the people who need the good will of society to improve their position.

How will you support your employees' mental health today?

"Bell Let's Talk is a great starting point", she said. All over Twitter, Devils players and the organization were sure to promote the hashtag #BellLetsTalk in support of ending the stigma surrounding mental illness. One important aspect is ensuring that leaders are properly trained and equipped to both recognize their own mental health and to have the tools necessary to support employees.

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