Samsung wants crown back, seeks to blunt Xiaomi’s edge

Judy Cobb
January 14, 2019

As per the press release received by us, Samsung is expected to launch the first smartphone under M-series as on January 28th.

After playing second fiddle to Chinese rival Xiaomi in India's burgeoning smartphone market in 2018, Samsung is set to fight back with a new line of budget-friendly handsets.

Samsung has announced that it will be launching its new Galaxy M series of smartphones in India on January 28.

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The head of Samsung's mobile business in India, Asim Warsi, said that this would help the company to double its online sales in India. The series will be targetted towards the country's millennials, hence the nomenclature, "M". It's being speculated that the two smartphones will be pitched as mid-range smartphones.

The design of this new series of smartphones from Samsung has been done in India, and is right now under production at their Noida plant, which is their largest smartphone facility in the whole world. So expect their specifications and features comparable to phones from the likes of Xiaomi, Honor, Realme, etc. The device is expected to made available in India first - one of the biggest markets for budget phones - where it will be sold only online, through Samsung's official store and Amazon India. The Galaxy M10, M20 and M30 are likely to be unveiled on the launch day, but as Samsung confirmed, the sales of these smartphones will only begin on March 5.

Commenting on the pricing, he said that the devices will start at less than 10,000 rupees or $140 and go up to 20,000 rupees or $280. The Galaxy M30 is also said to come with a 5,000mAh battery and may also be Samsung's cheapest phone with a triple camera system. In comparison, Xiaomi had a 27 per cent market share and recorded its highest ever shipments in India in a single quarter.

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