New software can be used to track shared Netflix accounts

Judy Cobb
January 12, 2019

The system uses algorithms of "machine learning" in order to spot what it thinks are shared passwords on services like Netflix and HBO.

According to Fox News, software specialist Synamedia has developed a new technology that it says can track down users who share accounts and passwords for streaming services like Netflix.

But new software unveiled at the CES tech show in Las Vegas could crack down on such account sharing. What could happen to subscribers who share their Netflix and other streaming service account passwords to family and friends?

The company says that in "extreme" cases, where passwords have been sold online, accounts will simply be delted.

In fact, the company reported that almost 26 percent of millennials share their Netflix credentials, which it says could add to billions of dollars in losses for streaming services if left unchecked.

Netflix is one of the world's most popular video streaming services and offers an array of TV shows, films and more for customers. Based off that, it looks for patterns that indicate a shared password, giving the service provider a probability score at how certain the system is that it's found a rule-bender. The company is now showcasing the solution at the Consumer Electronics Show (CES) 2019 in Las Vegas.

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Synamedia's AI will monitor accounts in real time to detect unusual sharing activity, such as a single account being used in different locations or being accessed from multiple devices at the same time.

"Many casual users will be happy to pay an additional fee for a premium, shared service with a greater number of concurrent users", Racine said.

'Casual credentials sharing is becoming too expensive to ignore, ' said Jean Marc Racine, the CPO of Synamedia.

The Credentials Sharing Insight software could have a major impact.

If the password is being used within a family, less strict action will be taken, like an email is sent to upgrade the account to premium or so.

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