LG confident of maintaining global leadership in OLED

Judy Cobb
January 11, 2019

The 65-inch LG Signature OLED TV R model with a 4K resolution display was showcased in Las Vegas ahead of the Consumer Electronics Show (CES).

LG says to expect picture quality on par with its just-announced 2019 4K OLED lineup.

What LG has done with the R-Series is harness OLED's natural flexibility and built a base that acts both as a storage facility, unfurling mechanism and, also, a sound system all in one. Each of the company's ThinQ TVs will now come with both on-board Google Assistant and built-in Amazon Alexa. This time, we're looking at a full-featured, 65-inch TV that's actually coming to market this year.

Called the OLED TV R, the device supports up to 50,000 folds and unfolds, and while this may sound like a major drawback at first, it really isn't.

"We're talking with other clients as well [apart from LG Electronics] for the rollable TV panels", he said.

In order to handle the 8K content, LG's new TVs are powered by its second generation Alpha 9 intelligent processor and deep learning algorithm.

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In line view, it can be partially unrolled, allowing users to choose from features such as clock, frame, mood, music and home dashboard. An ultra-high definition LG Signature television that rolls into and out of a base stand - which also serves as a sophisticated sound bar - was among the stars at the South Korean consumer electronics titan's press event on the eve of the official start of the Consumer Electronics Show (CES) 2019.

"Even in Zero View, users can enjoy music and other audio content which emanate from the 4.2-channel, 100W front-firing Dolby Atmos audio system", said LG.

Although LG has undoubtedly saved plenty of news and announcements for its big conference, the company actually gave us a sneak peek at its 2019 TVs last week.

LG did not disclose pricing for the roll-up television.

With Apple HomeKit support, customers will be able to control their LG TV using the Home app or by asking Siri. The company is a global leader in electronics, information and communications products, with more than 117 operations around the world, and annual worldwide revenues of more than USA $49 billion.

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