Upcoming Samsung TVs to Support Google Assistant & Amazon's Alexa

Judy Cobb
January 8, 2019

Google Assistant now works with over 10,000 smart home devices. That's pretty impressive, but of course, Google has Android to thank for this achievement.

Another reason for Google Assistant's success in hitting 1 billion devices well before Alexa, is the fact that it has been able to get its active users numbers up in the past year.

What is Google Assistant? Google also says that active users-both monthly and daily-have quadrupled over the previous year, though the company won't say how many people are using Google Assistant regularly. Anyone that buys an Echo or Google Home speaker is definitely using the service, but I'm sure there are tons of people with Android phones who don't have the Assistant set up. Still, all of this shows how far Google's digital assistant has come in a short time.

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Samsung TVs will run commands received from Amazon Alexa or Google Assistant, but the only integrated voice assistant will continue to be Bixby. Google Assistant launched in 2016 on the Pixel phone and has since spread to smart speakers like the Google Home series in addition to third-party products from companies like Sony and Panasonic. The company is deploying Amazon's Alexa Everywhere strategy from 2017.

Google raised some eyebrows at last year's CES, when the company all but declared war on Amazon's Alexa and other rivals.

Another big part of this success for Google has been how much it has been pushing the Assistant lately. In 2019, many wouldn't think that feature phones still exist, but they do. We're going to start talking more about that at Mobile World Congress, but definitely, there's a massive opportunity for voice interaction and assistive technology in those markets as well.

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