Samsung's 2019 smart TVs are getting Apple's iTunes and AirPlay 2 support

Sergio Cunningham
January 8, 2019

"Bringing more content, value and open platform functionality to Samsung TV owners and Apple customers through iTunes and AirPlay is ideal for everyone", he added in a statement. Not only will customers be able to view iTunes movies and TV shows on Samsung TVs, but the partnership also brings AirPlay 2 support to Samsung's TVs as well. This could be similar to the way AirPlay 2 was integrated with third-party speakers.

This collaboration will benefit both Samsung and Apple users. And if you want to stream video from your iPhone or iPad over AirPlay, you likewise need an Apple TV. What's more, that content can be found through Samsung's universal search function, and even Samsung's own Bixby digital assistant.

Vizio TVs will also be getting HomeKit support and AirPlay 2 but no report of iTunes for Vizio.

Apple, a great proponent of user privacy, has guaranteed that the ad-tracking feature on Samsung smart TVs will be inaccessible within the new iTunes Movies and TV Shows app.

For Apple's streaming services to flourish, the company has to look beyond Apple TV, which has struggled to compete in the living room with Amazon, Roku, Google (GOOGL) and TV manufacturers.

Tesla to break ground on Shanghai 'Gigafactory'
Electric carmaker Tesla's first plant outside the United States , the Gigafactory 3 in Shanghai, is about to begin construction. The challenging environment also includes competition from several start-ups that all want to be like Tesla .

The company is also gearing up for a big push into TV, having signed big names such as Oprah Winfrey and commissioned shows including an adaptation of Isaac Asimov's Foundation series, although its full plans for the launch are unclear.

AirPlay 2 support is kind of important, too.

The AirPlay 2 support isn't Samsung's only Apple-focused announcement at CES, however.

According to Samsung, a new iTunes Movies and TV Shows app will be rolling out to Samsung Smart TVs in over 100 countries. The app has not been announced for LG, Vizio, or any other non-Apple smart TV platform, and is a significant boon for Samsung TVs.

This includes access to a large selection of 4K HDR movies in the iTunes store although, unlike the Apple TV 4K set-top box, Samsung televisions do not support the Dolby Vision advanced HDR format.

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