Kendall Jenner is Proactiv's Latest Spokesperson

Sergio Cunningham
January 8, 2019

The model's famous manager mother, Kris Jenner, made everyone all nervous on Saturday (January 5) when she teased a campaign on Instagram for what she swore up and down would be Kendall's most courageous confession yet. "I can help you and it's ok.I understand you, I can connect with you".

That was Kris Jenner's notice on Instagram over the weekend for her "brave and vulnerable" daughter Kendall, with the elder Jenner plugging an upcoming announcement that promised a "most raw story" from Kendall.

Instead of listening to the haters, the Keeping Up With the Kardashians star chose to stay positive and spread encouraging words to her fans. "For me, I can honestly say, that the magic was Proactiv [in clearing it]", she said in the ad. She also said she was proud of her ability to "help foster a positive dialogue" and work as a testament to the "incredible woman" she has become.

Recalling the event, Kendall explained that she felt so good about her hair, dress, and makeup that she forgot about her bad skin. "A lot of people have seen me struggling with acne mostly through paparazzi photos or the Golden Globes", she told People.

Kendall Jenner announced that she is the new face of Proactiv. "I had exhausted all other options and [decided to] try Proactiv".

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We must admit that the role is rather fitting considering that just one year ago she was social media shamed for embracing her acne at the Globes last year. It really worked for me. "I remember going online after and reading all the disgusting things people were saying about me, and my skin". "I feel great on the inside and out".

And a different user tweeted: "The Kendall Jenner "big announcement" thing was that she has acne??"

Do you think Kendall was wrong to hype up her Proactiv endorsement the way she did?

Sharing a video of the model discussing her latest project, seemingly called Connect With Kendall, Kris beamed with pride as she told her followers of the news.

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