Netflix Kills Subscription Payment Via Apple iTunes

Judy Cobb
January 1, 2019

Existing members will be able to continue using that method to pay for their subscription if it is now active, though, but anyone signing up for a new subscription will be redirected.

An in-app subscription is far more easy and simple from user's point of view, as it uses the Apple billing info you've already got set up on your iOS device. The in-app subscription using the iTunes billing used to be a convenient option for the subscribers as they didn't have to share their payment information again to Netflix and could just use the one stored by Apple. Netflix doesn't seem to think so, and thus the trend continues. That is why Netflix Drops in-app Purchase Option for iOS Subscriptions. After experimenting with this big change earlier in the year by giving iOS users a way to bypass iTunes when paying for a subscription, Netflix confirmed this week that it has eliminated the ability to purchase a subscription within the iOS app altogether. After all, Netflix remained the top grossing app last month among all apps in the App Store and Google Play Store combined. Users who started the in-app Netflix subscription will be able to pay that way for now.

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Both Google and Apple take 15 percent of each in-app sale, down from 30 percent previously. Netflix's apps, of course, fall into the latter category and gave users a quick and trusted way of paying for their subscription via Apple iTunes without having to handle payment details over to Netflix. Gaming platforms are getting in on the action, too. It also was also the top revenue producing app in the App Store alone.

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