Netflix Is Testing Ultra-Cheap $4 Mobile-Only Subscription Packages

Judy Cobb
November 16, 2018

Netflix today unveiled a new subscription tier in Malaysia that's aimed at mobile devices only, but also comes in at less than half the price of its standard subscription.

A spokesperson for the company has confirmed the test in Malaysia and said that similar trials are being conducted in a few other countries as well. A screenshot of the new option shows the monthly price RM17, or about $4 Dollars, with pretty big limitations: users can only access the service on a mobile device and only in standard definition. While streaming video exclusively on a small screen certainly doesn't sound like an optimal viewing experience, a report by Recode says smartphone and tablet users make up 35 per cent of all Netflix signups globally.

Netflix is testing cheaper subscription options in some overseas markets. The biggest change with this plan is it only allows customers to access Netflix content on a single mobile device and only in standard definition (SD), not HD.

One of the main reasons Netflix is trying out a low-priced mobile only variant is its Pricing. The one downside of Netflix's subscriptions is the fact that it is more expensive than most of the other video-on-demand services.

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The report in the Malaysian Star makes no mention of an worldwide rollout of the two new tiers.

If you're interested to try out the new mobile only plan which is still on its test phase, you would have to view it on Netflix mobile app or on Netflix's website on your smart phone.

The company has been making more of an effort to court Asian users in recent years, with India, in particular, being Netflix's major focus in the region.

If it seems like everyone who would want Netflix already has Netflix, well, not quite: the streamer gained seven million new subscribers last quarter for a total of 137 million global users. Similarly like the mobile version, Netflix's basic plan displays standard definition and one screen at a time.

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