Facebook debuts Lasso, a TikTok-style video app aimed at teens

Judy Cobb
November 12, 2018

The app also allows users to create small videos like Vines and is available for both iOS and Android.

After that, you will be easily able to scroll through already made videos by users and these videos will autoplay as you scroll by them. "We're excited about the potential here, and we'll be gathering feedback from people and creators", the company told PCMag in an email.

Because Lasso is owned by Facebook, it integrates into the company's ecosystem so you can sign in using an Instagram or Facebook account (or create one if you've managed to avoid the platform for this long). They can share their videos directly from the app to their Facebook Stories, with the feature to share them as Instagram Stories coming soon.

The social media website stated that the app makes it convenient for anyone to create and share short videos with fun effects.

Today, Facebook is ramping up its effort to court the youth by launching a new app called Lasso.

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Facebook has cloned another popular social app.

Edit 1: This app is not available for users in India as of now. It has done it with TBH, an anonymous commenting app that became popular with teens before Facebook bought it and promptly shut it down. Lasso's creative tools include the ability to adjust speed or add music, and its catalogue includes millions of licensed songs. At present, users can not make their Lasso profiles private.

You have probably heard of the app TikTok by now, which has been downloaded a lot of times, but Facebook would very much like to chew into that lead. In 2018, only half of the teens say they still use Facebook, compared to 4 years back.

After Musical.ly was acquired by Chinese tech giant ByteDance, the app was re-released as TikTok. You can also filter content using hashtags that are displayed in the bottom.

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