Amazon is giving everyone free shipping on everything for the holidays

Roman Schwartz
November 5, 2018

"Thanks to a healthy economy and strong consumer confidence, we believe that this holiday season will continue to reflect the growth we've seen over the past year", the group said in a statement.

As always, Amazon will offer a mix of all-day discounts and "Lightning Deals", which are only available for a limited amount of time - or until the product sells out. You'll have to be quick on the trigger to snag these offers, though.

This year the retail firm is introducing a new "AR View" feature that will allow customers to view products in more detail before they purchase them.

Workers prepare customer orders for dispatch as they work around goods stored inside an Amazon.co.uk fulfillment centre in Peterborough, central England, on November 15, 2017.

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There's also Amazon's "Home of Black Friday" pop-up experience that is returning to London, with more great deals, prize giveaways, workshops, and VIP experiences.

The offer applies to "hundreds of millions of items", Amazon said, describing the perk as "the largest free shipping selection in the country".

Prime members already get free shipping on all eligible orders with no minimum required, but without the holiday promotion, non-Prime shoppers must spend at least $25 to land free shipping. Even though over half of all U.S. households now have Prime memberships, Amazon would undoubtedly like to convert even more consumers to paid subscribers.

Also new for this year, Amazon will be offering Black Friday customers the chance to use Augmented Reality (AR) inside its iOS and Android apps to visualise products to help work out whether a household product will fit - without a tape measure.

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