The Starbucks Christmas red cup has gotten a serious makeover for 2018

Roman Schwartz
November 3, 2018

The chain will also be releasing a limited edition Reusable Red Cup, Starbucks will be offering FREE reusable red holiday cup to customers who purchase a holiday beverage on November 2 (while supplies last).

"We listened to our customers, ' said Roz Brewer, Starbucks" chief operating officer, according to CNN Business.

"We started this season by looking to the past", Kristy Cameron from the Starbucks Creative Studio said in a press release.

The "Stripes" cup features thick bands of bright poppy and dark cranberry red, accented with white pale rose gold, drawing inspiration from sealed seam that runs along the back of each bag of Starbucks coffee and "born out of the holiday feeling of boxing holiday presents and wrapping paper".

Apart from the red reusable cup, there are four new Starbucks cup designs that have been launched for the winter season, adding a little spice to your morning coffee order.

'The holidays mean something different to everyone, ' the Starbucks ad proclaimed past year. That same year, at a campaign rally, then-candidate Donald Trump also criticized the cups, suggesting that there was "No more "Merry Christmas" at Starbucks".

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And you could get one for a buddy as an early Christmas gift.

In 2017, Starbucks went a different route - crafting a white design with doodles that encouraged customers to decorate and color the cup to their liking.

Beth Egan, an associate professor of advertising at Syracuse University, told The Washington Post that she doesn't think the latest batch of cups reflect Christmas or any one holiday in particular.

So Christmas it is: The first design is green argyle with stars like that atop the Siren's crown in the company logo.

'We learn from everything we do in our stores, ' Brewer said.

The new cups, along with a limited edition reusable cup (right), will be available starting November 2.

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