Renault-Nissan-Mitsubishi tie-up with Google to enhance customer experience

Judy Cobb
September 21, 2018

The alliance, which past year sold a combined 10.6 million vehicles globally, will debut the new system in 2021, giving drivers better integration of Google's maps, app store and voice-activated assistant from the vehicle's dashboard, the companies said. Each brand under the alliance will be able to craft its own unique interface and include specific features via a common operating system. The system will be compatible with devices running on other operating systems as well.

It's part of the group's wider efforts to wirelessly connect cars to online "cloud-based systems", allowing automakers to gather data, diagnose problems and update vehicle software remotely.

But this announcement by Renault-Nissan-Mitsubishi may prove to be very heavy for other competitors and compel them to rethink costly development activities on their own, as the move increases pressure on their manufacturers.

In 2017, the Renault-Nissan-Mitsubishi alliance managed to sell 10.6 million cars around the world, and it has already sold 5.54 million vehicles as of June 30, 2018.

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Additionally, the plan also involves the launch of 12 new electric vehicles, new autonomous driving technologies and the rollout of the Alliance Intelligent Cloud.

Google, alongside its partner: Renault-Nissan-Mitsubishi Alliance confirmed that the digital media system will make its official debut in 2021 and it will be equipped in nearly all types of vehicles manufactured by the alliance, no matter if it is a high-priced or a mid-range auto. The integration with Alexa means that drivers can use voice commands to play music, control smart home devices and run Alexa apps, VentureBeat reported.

Most automakers already let users link their Apple or Android phones to vehicle systems through Android Auto or Apple CarPlay. With Google Maps and the Google Assistant embedded in Alliance infotainment systems, our customers will have some of the most advanced AI based applications at their fingertips.

Maps will provide turn-by-turn navigation while owners can download new apps from the Play Store. That yields clunkier platforms they can control, but which offer little scope to add new apps or functionality.

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