Coca-Cola wants to make weed-infused drinks

Roman Schwartz
September 21, 2018

Coca-Cola is reportedly in talks with a Canada-based cannabis producer to make marijuana-infused beverages to help ease drinkers' inflammation and pain, according to a new report from BNN Bloomberg.

As of September 2018, Coca-Cola was in talks with Aurora Cannabis over the production of cannabis-infused beverages.

The burgeoning industry has created a demand for edible products infused with cannabidol (CBD) - the non-psychoactive constituent part of cannabis that can be used to limit pain, according to some experts.

"It was only a matter of time before the major beverage companies came in, not only from the alcohol but the Coca-Cola, Pepsi Cola side of the fence", Booth told BNN Bloomberg Monday.

All the interest from big name alcohol and beverage companies can only benefit the cannabis space, says Booth, Aurora's CEO. "No decisions have been made at this time".

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Wells Fargo analyst Bonnie Herzog called the news "an exciting potential development" as it would take Coke into another fast-growing healthier segment following last month's $5.1 billion deal for Costa Coffee and expand cannabis-infused drinks in the area of functional wellness products.

These reports prompted several inquiries from readers about the veracity of claims that Coca-Cola was already in negotiations over a beverage that would contain CBD (cannabidiol).

American companies interested in making a play in the cannabis space can try things out in Canada without risking doing something illegal at home.

Trading in Aurora shares was halted pending the comments by the company. The Company's policy is not to comment on speculative media reports.

Coca Cola's statement shows the company has learned from its past missteps picking up on new drink trends, said Ali Dibadj, a senior analyst at AllianceBernstein with an expertise in US beverage and snack food companies.

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