YouTube Gaming Finds New Home on Main Site

Judy Cobb
September 20, 2018

It's bringing those features over to the main site along with the rest of Gaming.

When you visit the new gaming hub on YouTube, you'll see the top live games of the moment, the top live streams, videos from your subscriptions, trending content, and other personalized content based what you like to watch.

YouTube Gaming, the specialised app and site dedicated to video game streaming and more, is being shut down by Google.

YouTube Gaming, a "standalone" app that was launched in 2015, was meant to be a separate destination for all these gaming content lovers, but YouTube admits it wasn't the best, because not everyone fully understood its goal. "With tens of thousands of different game pages, you'll be able to find content no matter how big or small the game is", wrote Chen. More than 200 million logged-in users watch this content on the platform every day, the company said.

The landing page will also highlight content from newer "On the Rise" channels. 50 billion hours of gaming content has been watched on YouTube in the previous year alone.

He even directly credits Twitch with some inspiration, saying, "Twitch does a really good job with game discoverability".

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He explains that outside of Ninja, the biggest gaming content creators, for example Markiplier and PewDiePie are on YouTube.

So many of these users are just using YouTube and the regular YouTube experience.

A few hours ago, YouTube announced that it would be retiring the dedicated YouTube Gaming app, and tried to make the decision sound like a success story. By shifting to the main website, YouTube is hoping that these gaming-specific features, such as easy access to live streams, popular videos, and recommendations, will be viewed more by the general public.

Even back in 2015, it seemed a little unusual that Google would launch a dedicated offshoot for gaming, but that decision seems to have helped grow YouTube into a platform that could one day challenge Twitch. Google will merge the features of YouTube Gaming with the main YouTube site and app.

The Gaming portal today launched in the United States, and it's rolling out to other countries in the coming weeks.

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