Coca-Cola could make cannabis-infused drink

Roman Schwartz
September 18, 2018

Coke added that despite their interest in the infused-drink market, "The space is evolving quickly".

However, he declined to specifically comment on Aurora Cannabis Inc, and stressed that "no decisions have been made at this time".

According to Bloomberg, Coca-Cola is in talks with a Canadian marijuana producer. Constellation Brands, the maker of Corona beer, Svedka vodka and Casa Noble tequila, announced in August that it's investing an additional $4 billion in the Canadian cannabis company Canopy Growth.

The company is reportedly watching the cannabis industry and is intrigued by the idea of drinks infused with CBD. Coke's would be the first entry into the cannabis market by a major manufacturer of non-alcoholic drinks, notes Reuters.

Coca Cola's new venture follows in the wake of a wave of countries legalising the use of cannabis products. Meanwhile, Coca-Cola's stock rose 0.15% to US$46.05 on the New York Stock Exchange.

A hemp plant and a marijuana plant
A hemp plant and a marijuana plant

CBD, which does not produce a high for the user, has been used for medical purposes, including easing inflammation, pain and nausea.

The CBD products likely would be different from those produced by alcohol makers, which would likely give drinkers a buzz from tetrahydrocannabinol (THC), the main psychoactive chemical in marijuana.

Hard on the heels of a $5.1-billion deal to buy Costa Coffee last month, analysts said a move into marijuana-infused drinks fit with Coke's moves toward a healthier product portfolio.

In the USA, medicinal use is allowed in 29 states and the District of Columbia and nine of the states have legalised both medical and personal cannabis use.

Although Canada is gearing up to legalize marijuana for recreational use on October 17, beverages infused with the plant's active ingredients won't be legal until sometime in 2019. The Edmonton, Alberta-based company has soared along with other pot stocks in Canada as the country gears up to become the first Group of Seven nation to legalize cannabis on October 17.

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Amazon founder Jeff Bezos, another wealthy tech giant, purchased The Washington Post in 2013 for $250 million. Time , started by Yale University graduates Henry Luce and Briton Hadden, first went on sale in March 1923.

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