End Of The Road For Beetle Car

Roman Schwartz
September 16, 2018

While the company hasn't ruled out reinstating the model at some point in the future, Beetle aficionados yearning for one last brand-new vehicle will have two special models to choose from - the Final Edition SEL and Final Edition SE.

Volkswagen confirmed Thursday that it will end production of the Beetle in 2019, though it hinted that the vehicle could one day be revived.

"I would say "never say never", Hinrich Woebcken, chief executive of Volkswagen Group of America, said in a statement.

Thereafter, it made the transition from being a product synonymous with Adolf Hitler to a symbol of Germany's rebirth as a democratic, industrial powerhouse after World War Two.

"The nostalgia for the '60s is going away as the baby boomer generation is going away", Wolkonowicz said.

The original Beetle, billed as "The People's Car" because of its value price and sold in the US from 1950 to 1979, was created by Ferdinand Porsche and sparked a raft of imitators. Their increasing popularity in the U.S. in the 1960s prompted Volkswagen to build its first manufacturing plant in North America in order to meet the demand.

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The 1968 Disney movie, The Love Bug, featured the story of a racing Volkswagen with a mind of its own, giving the vehicle a lot of popularity.

Final Edition models are available only in Safari Uni (which started life as Harvest Moon Beige on the original New Beetle) and Stonewashed Blue (recently featured on the Beetle Denim). Last year, Volkswagen sold roughly 15,000 Beetles in the US.

It was in 1938 that the Volkswagen Type 1, more commonly referred to as the Beetle, or "Käfer" in its home market of Germany, first rolled off the line.

Volkswagen revived it in the U.S. in 1998 but it attracted mainly female buyers. All Final edition Beetles also feature a leather-wrapped steering wheel, stainless steel pedals, Climatronic automatic climate control and a three-color ambient lighting.

However, there is reason to believe that "history" VW Beetle will not end.

Announcing the end of production, Volkswagen, which was hit by the diesel emissions scandal, said it was ramping up its development of electric vehicles.

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