RIP iPhone: Apple discontinues its flagships

Judy Cobb
September 14, 2018

The XR's pricing is "below expectation" and "effectively obsoletes" the iPhone 8 and iPhone 8 plus units as "most consumers would opt for the iPhone XR in both cases", Goldman's analysts noted.

Apple has unveiled details of its latest in-house Arm-based system-on-chip (SoC), the A12 Bionic, powering its next-generation smartphones - and in doing so may beat rival Huawei to market with a commercial 7nm part.

Design-wise TechRadar's Gareth Beavis says that next to the iPhone XS the new iPhone XR is "not quite as attractive", pointing out its thicker bezels and drawing your attention to the fact that its edges aren't made out of the same premium-feeling materials.

In a note to clients on Thursday, Needham analyst Laura Martin compared Apple's decision to release the iPhone XR on October 26 - a full month after the iPhone XS launch - to the way studios release films in theaters and then on television.

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While discussing the new health-related features in the Apple Watch Series 4 with The Washington Post in the Steve Jobs Theater at Apple's headquarters following yesterday's big event, Apple's chief designer Jony Ive said, "Every bone in my body tells me this is very significant".

The phone has a single 12MP rear sensor, rather than the two on the XS and XS Max, while the front comes installed with a TrueDepth camera for facial unlocking and selfies. Models ranging from the iPhone SE to the iPhone X will see a price hike, going from $29 up to $49 for all models but the iPhone X, which will go up to $69.

Since the Apple Watch launched in April 2015, most people haven't figured that they need one. The XR has a 6.1-inch screen, which lands it right between the XS and XS Max in terms of size.

We know that the advanced custom OLED screen on the iPhone X was extremely expensive. "I don't think [discontinuation] will impact its resale value".

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