Nike took ‘risk’ with Kaepernick campaign, says Jordan Brand chief

Heather Diaz
September 14, 2018

Nike's decision to tap ousted National Football League quarterback and activist Colin Kaepernick for the company's 30th anniversary "Just Do It" campaign, resulted in promised boycotts of the brand and consumers burning their Nike shoes or cutting off the Nike logo in viral photos and videos on social media.

Trump also called the Nike campaign "a terrible" message in an interview with the Daily Caller, saying "maybe there's a reason for them doing it, but I think as far as sending a message, I think it's a bad message and a message that shouldn't be sent".

After suffering its "biggest intraday slide in five months" the day after unveiling its Colin Kaepernick-starring 30th anniversary "Just Do It" campaign, Nike's stock value has climbed to new heights.

Valerie M. Reeves, Truett McConnell University's director of communications, said there is no other pending agreement between Nike and the school other than what's sold at the campus store.

A new poll shows that Colin Kaepernick's "Just Do It" ad for Nike hit the brand's target audience, while some consumers' thoughts of the company changed, according to ESPN.

"For Nike to then hire Colin Kaepernick", Caner said, "a person known for wearing pigs on his socks, mocking law enforcement, kneeling against our flag, and mocking our troops, is reprehensible to my family and to the Truett McConnell family".

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The campaign was launched over the Labour Day weekend in the US.

Morris received a standing applause afterwards, the newspaper reported.

If Vick had been featured in a similar Nike ad, it should have read something like this: "Believe in something".

"Racial injustice is never acceptable, and all Americans need to work against it", Graham continued. "That is the ultimate sacrifice".

Online sales for Nike rose 31 percent from the Sunday to Tuesday over the Labor Day holiday weekend period that included the Kaepernick ad, which quickly went viral after being teased on social media on the night of Monday September 3. Missouri's College of the Ozarks has also dropped the brand, saying that the choice was "promoting an attitude of division and disrespect toward America". "So I think that clearly indicates more of a positive than a negative".

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