Nike Sales Rise 31% In Days Following Kaepernick Ad Unveiling

Heather Diaz
September 12, 2018

So when Kaepernick showed up in Nike's 0th anniversary "Just Do It" ad campaign, some disgruntled consumers took to social media to share photographs and videos of themselves destroying various pieces of Nike apparel to demonstrate their displeasure. Golden State Warriors forward Andre Iguodala spoke about what it means to have the ad in national television and the power to convey the message through Kaepernick's narration.

"If Nike is ashamed of America, we are ashamed of them", College of the Ozarks President Jerry C. Davis said in a statement, The Associated Press reports.

The sportswear company's sales surged 31 per cent compared to a year ago over the Labor Day weekend, according to digital commerce research company Edison Trends.

The first ad featuring Kaepernick included an image of his face with the phrase, "Stand for something".

The two-minute ad highlights superstar athletes LeBron James, Serena Williams and others, and touches on the controversy of NFL player protests during the national anthem. "Our members and, for that matter, any American citizen, understands when the law enforcement profession is being insulted- we have no doubt they will make their purchases with that insult in mind".

Lightning strikes halt play in seven-hour National Football League game in Miami
The teams went to the locker room during the delay and stayed on the field for halftime, which was shortened to 3½ minutes. The Dolphins marched down the field with a 12-play, 98-yard drive in the second quarter to take their first lead.

Those several days are a traditionally strong sales period, but this year it came days after the athletic-equipment giant centered its advertising on the former NFL quarterback now best known for leading protests against the USA flag and the national anthem.

The ad is going to air on Thursday night's opener for the National Football League season which is awkward on two fronts. I wonder if they had any idea that it would be this way?

Others have applauded the move by Nike, including golfer Tiger Woods. President Donald Trump tweeted this week about the athletic gear's partnership with Kaepernick. The demographic mix also suggest outsize support for Kaepernick's actions.

The endorsement deal between Nike and Kaepernick has unsurprisingly proven controversial, prompting some to call for a boycott of the company's products.

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