Tiger Woods calls Nike's Kaepernick campaign a 'beautiful spot'

Heather Diaz
September 10, 2018

Kaepernick has filed a grievance against the National Football League and its owners alleging they have colluded not allow other teams to sign him after the 49ers released him.

The NFL attempted to have Kaepernick's suit dismissed for insufficiency of evidence.

President Donald Trump tweeted this week about the athletic gear's partnership with Kaepernick. I don't think it's appropriate what they did, ' Trump said.

"I think it's a bad message that [Nike] are sending and the objective of them doing it, maybe there's a reason for them doing it".

He may claim he's being persecuted for being politically active - he originated the controversial national anthem kneeling actions, after all - but he's received bigger and more successful offers since then. The consumer response, however, was vastly different.

"There was speculation that the Nike/Kaepernick campaign would lead to a drop in sales, but our data over the last week does not support that theory", Hetal Pandya, co-founder of Edison Trends, tells Marketwatch.

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Although the anthem protests have been negligible during pre-season games and the first week's regular season games, athletes have expanded their expressions of social opposition by a variety of other means. The company looked for any Nike product purchased through the company itself and 200 other retail outlets. But I think as far as sending a message, I think it's a bad message and a message that shouldn't be sent. "It's a attractive spot and pretty powerful people in the spot".

But Woods, though he has been a Nike-sponsored athlete since turning professional in 1996, does not appear in the advert. The company's decision to make the ad, however, was a cold and calculated business move.

The commercial has polarized opinion, with Trump among those critical of Nike for giving Kaepernick a public platform.

Nike faced backlash over its deal with Kaepernick.

Shortly after Nike's new ad campaign with Colin Kaepernick began airing, the College of the Ozarks in Point Lookout, Missouri, chose to drop the clothing-line as its athletic apparel sponsor.

Kaepernick was the focus of a new advertisement campaign by sportswear manufacturer Nike that made its national debut on Thursday's opening NFL telecast.

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