Burberry to drop real fur from fashion line

Roman Schwartz
September 8, 2018

Burberry has announced the company will stop using real animal fur in its designs and will no longer destroy unsold products. "This belief is core to us at Burberry and key to our long-term success", said CEO Marco Gobbetti.

Please join us in urging the BFC to reflect the changing times and British values by introducing a ban on fur at all its events, including London Fashion Week.

Burberry said it has made only limited use of real fur in recent years with clothing incorporating fur from rabbit, fox, mink and Asiatic racoon.

Commenting on Burberry's announcement, Respect for Animal's Director, Mark Glover said: "We are delighted with today's statement by Burberry".

London designers have rejected real fur, and no one will be using it on the London Fashion Week catwalks for the spring 2019 season.

The prestigious fashion event kicks off in the United Kingdom capital from 14 September (18), and will showcase the latest collections from labels including Victoria Beckham, Simone Rocha and Burberry.

The ban on burning unsold products comes into immediate effect, Burberry said in a statement. Tisci's first runway collection will not feature any fur, and the company will "phase out" existing fur products, Burberry said.

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The survey is part of the company's positive fashion initiative which is created to encourage designers and businesses to take into account sustainability, equality, diversity and craftsmanship throughout the creative process.

At the time, the retailer said that 2017 had been unusual as it had to destroy £10m worth of old perfume products after signing a new deal with United States firm Coty.

A Burberry spokesperson told Fox News at the time that the brand has "careful processes in place to minimize the amount of excess stock" produced, but when disposal is necessary, they do so in a "responsible manner".

It said the destruction of cosmetic items was a one-off related to the licence agreed with beauty company Coty past year.

The reason given for this was an effort to stop counterfeiting and protect the brand.

Members of PETA or People for the Ethical Treatment of Animals welcomed the decision taken by Burberry.

"The few fashion houses refusing to modernise and listen to the overwhelming public opinion against fur are now sticking out like a sore thumb for all the wrong reasons", PETA's director of worldwide programs, Mimi Bekhechi said.

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