Missouri college to strip athletes of Nike branding over Kaepernick controversy

Heather Diaz
September 7, 2018

That percentage was down to 10 percent among millennials and 6 amongst Generation Z. Conversely, a staggering 56 percent of those surveyed said they were more likely to purchase from Nike after seeing the commercial.

Kaepernick is now in litigation against the NFL, claiming that team owners colluded to keep him out of the league. "Even if it means sacrificing everything", over a photo of trooper Tyler Edenhofer, who was killed in July after a struggle with a suspect.

The commercial ends with Kaepernick speaking to the camera and saying, "So don't ask if your dreams are insane".

A similar grievance is still pending by former San Francisco teammate Eric Reid, a Pro Bowl safety who joined in the protests. They did not want to see him as the face of one of their favorite clothing brands.

Protesters burned Nike shoes, investors sold shares and some consumers demanded a boycott of the footwear and apparel maker's products after the advertising campaign launch.

This week, Donald Trump Jr, President Trump's son, decided to make an ad of his own and posted a doctored version of the ad on Instagram, with Kaepernick replaced by the President.

While Nike's sentiment has declined this week, Kaepernick's has flourished.

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Some fans responded to Kaepernick's sponsorship deal by cutting or burning gear with Nike's signature swoosh logo. It's hard for me to grasp why this is so difficult for people (from both ends of the political spectrum) to understand.

'I don't like what Nike did. "I stand with Nike, every day, all day".

The anthem has been a particularly thorny issue for the National Football League, especially Trump urging owners to bench or fire players who demonstrate.

"You have to think beyond what you see around you", Kaepernick says in video posted to social media of his speech.

Nike recently signed an extension to its deal as the NFL's official uniform sponsor.

"I am not going to stand up to show pride in a flag for a country that oppresses black people and people of color", Kaepernick told NFL Media in 2016.

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