Amazon Prime Days register 35% surge from small towns

Roman Schwartz
July 22, 2018

That makes it "the biggest shopping event in Amazon history", according to the company, though it did not provide any specific stats.

"You have to be cognizant of what you do before you order something", another online shopper said.

Despite a few hiccups early on, Amazon is reporting that its latest Prime Day sale has been its most successful yet, breaking records. "We estimate that Amazon generated ~$2B in revenue from its fourth Prime Day event this year" writes Mahaney.

InfoScout identified shoppers in its omnichannel purchase panel who made an Amazon purchase during the first 24 hours of Prime Day 2018.

Amazon India, Senior Vice President and Country head Amit Agarwal said, "Prime Day offers us a unique opportunity to thank Prime members with a celebration of our best deals, exclusive selection as well as new Prime Video and Prime Music content". Also of note was the surge in Prime membership, as Amazon reported more new subscriptions to the Prime service on July 16th than it has on any other day in its history.

Amazon's 2018 Prime Day event got off to an inauspicious start at 3 p.m. Moreover, the growing demand for convenience and the desire to stay updated with the latest trends has been driving consumer spending to record levels, a major plus point for e-tailers like Amazon.

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"Instead of building a loyalty program that is based on points, Amazon chose to charge a premium for clients willing to pay for a premium offering", he commented. Amazon also said people bought $1 billion of stuff through small and medium-sized businesses that sell their goods on the site.

At Amazon-owned Whole Foods, organic strawberries were best-sellers.

Criteo said that the increase in online sales demonstrated the "positive influence" of the annual sale on United Kingdom shopping behaviour, which is now in its fourth year.

Amazon Prime's Singapore customers ordered "more items than ever before" during Prime Day - surpassing Cyber Monday, Black Friday and the launch of Prime Now in July 2017 when comparing the same 36-hour period, Amazon said.

Purchases on the site typically are done on a desktop, with the exception of holiday shopping.

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