Uber rolls out new features to improve the pickup process

Judy Cobb
July 17, 2018

"Using Beacon, riders can personalize their pickup by selecting from an endless number of colours that glow on their driver's windshield for an instantly recognizable connection", reads a statement from Uber.

Uber is also adding guaranteed pick ups. If your driver is using a beacon, that'll be used instead of the Spotlight feature.

Finally, Uber is now guaranteeing that all pre-scheduled pickups will be on time. Your driver knows to look for a green light instead of a red light, streamlining the pickup process. If you set a ride up in the future, Uber now guarantees your ride will arrive at the specified time. Rider messages are then read aloud to the driver while they are en route, to ensure they can stay focused on the road.

The new features are available immediately to users of its mobile apps. You can even tell the drivers that you're wearing a particular colour of jacket to help them identify you better.

'Sometimes you want to give your driver a little extra detail ahead of the pickup, ' Yu wrote in the blog post.

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If an Uber beacon is installed, after they've confirmed a ride request, the rider's app prompts them to choose a color.

Drivers can install it themselves rapidly, and remove it quickly too. Now, you can send your driver a direct message or provide a quick update via one of several pre-written messages that can be sent with a single tap.

"When the driver has not yet arrived at the pickup location, there's this resounding sense of stress on their part, because they don't know what to look for necessarily", said Ryan Yu, Uber's product manager for rider experiences.

The new tools will arrive for Android and iOS users in Canada and the USA beginning today.

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