FIFA Warns Networks to Stop Focusing on Women in World Cup Stands

Sergio Cunningham
July 14, 2018

FIFA's diversity boss, Federico Addiechi, has warned broadcasters to stop zooming their cameras on "hot women" during football matches.

On top of that, Addiechi states that they have been monitoring their coverage of this summer's competition in Russian Federation.

"There are many interesting stories to tell about the World Cup and we acknowledge this was not one of them", it said.

"We have done it with individual broadcasters". Yes: we could (reluctantly) get behind an initiative to reduce the number of gratuitous close-up's, but instead of spinelessly directing their videographers to avoid controversy, Federation Internationale de Football Association should tell broadcasters to splash the whole spectrum of supporters across the screen-young, old, pretty, ugly, fat, skinny etc. In June and July when the World Cup is usually held, it's not unusual for temperatures in the Western Asian peninsula to go up to the mid 30s, and even into 40°C territory.

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Anti-discrimination group Fare Network has been working to monitor discriminatory behaviour around World Cup games.

He also said some have already been stripped of their FAN-IDS - the document spectators require to obtain access to World Cup stadiums. About 30 of those cases consisted of fans harassing female broadcasters, with half of those involving women being "accosted while on air".

He said VAR's deterrent effect had reduced the number of direct red cards for violent play from 16 in the 1998 tournament to none this time. "In addition, if a joint candidacy can allow neighbouring nations who might otherwise have communication problems to work on a common project, the joint bid then would have a very positive effect". "[FIFA will] take action against things that are wrong".

"For the 2018 FIFA World Cup, every participating player was tested in unannounced controls before the competition and further systematic tests have been performed during it, both with post-match controls and on non-match days". About 700,000 of the Fan IDs went to worldwide visitors, he said.

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