Pancake Purists Rejoice, IHOb Is IHOP Again

Judy Cobb
July 11, 2018

Looks like they can coexist under one house of burger-pancake roof from now on.

On June 11, IHOP, the acronym for International House of Pancakes, claimed it had changed its name to IHOb as it rolled out its burger line.

IHOP said the whole IHob name change was fake.

"We're giving away 60 cents short stacks on July 17 from 7 a.m. -7 p.m. for IHOP's 60th birthday", IHOP said on Facebook.

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The monarch was due to return to London on Monday before a busy schedule of events including a meeting with U.S. Meghan Markle , the Duchess of Sussex , wore an army green Ralph Lauren dress and hat by Stephen Jones .

Reverting back to its original name puts IHOP in the breakfast game again. The company announced it was changing its name to IHOb, flipping the "P" around on the last letter of its acronym in a mystery move the restaurant initially wouldn't explain.

Plenty even poked fun at the restaurant, including Chrissy Teigen and various competitors. Still, IHOb's bigger goal appears to have been achieved: The name change got consumers talking about the brand. In an announcement on Monday, IHOP called its thoroughly underwhelming marketing stunt "the time we faked it".

"Not really afraid of the burgers from a place that decided pancakes were too hard", the Twitter account of the burger chain Wendy's said. "So, we went bold with the campaign".

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