Walmart Facing Boycott Threats Over 'Impeach 45' Shirt

Roman Schwartz
July 4, 2018

Walmart's "Impeach 45" apparel causes stir on social media.

The controversy highlights a challenge of doing business in a country increasingly polarized by politics, where supporters and critics of Trump have become more vocal in pressuring companies with boycott threats when they appear to be taking sides.

Old Glory is the company that sells the "Impeach 45" apparel and it's not the only one. As noted by Bloomberg, the real sellers are companies such as Old Glory and Teespring Inc., which advertise on Walmart's website and give the retail giant a cut of the profits.

Walmart has gotten in trouble before for its lack of oversight on its online platform.

The "Impeach 45" clothes are no longer on the site, but a large selection of pro-Trump items are still for sale.

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To be fair, however, Yahoo Lifestyle points out that Walmart has pulled other merchandise on similar grounds.

The hashtag #BoycottWalmart was among the top-trending topics in the United States on the social media site, racking up more than 50,000 tweets by mid-afternoon. Alice Walton donated hundreds of thousands of dollars to a fund supporting Clinton in the 2016 election cycle, but Clinton has rejected her family's support in the past.

At the time of writing a number of "Impeach 45" products could be found on Walmart's website, including baby onesies, t-shirts, and mugs.

A description of the clothing says: "Show how you really feel about our president with this tee!"

"These items were sold by third party sellers on our open marketplace, and were not offered directly by Walmart", a company spokesman said. Walmart sells the t-shirts, but it doesn't manufacture them. Walmart didn't immediately respond to CNBC's request for comment.

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