Roger Federer debuts Uniqlo outfit at Wimbledon, 20-year Nike relationship collapses

Heather Diaz
July 3, 2018

While no financial details were revealed, media reported the new deal will be worth around $30 million a year, compared with the $10 million a year agreement Federer had with Nike.

The 36-year-old eight-time Wimbledon champion penned a contract with Japanese giants Uniqlo, virtually severing a two-decade association with Nike in the process.

Williams - who beat Arantxa Rus in straight sets - remains one of Nike's main brand ambassadors but she expects Federer to thrive in his new sponsorship deal.

Federer retained his Nike shoes, as Uniqlo do not now manufacture tennis footwear.

"I was excited to wear Uniqlo today", the 20-time Grand Slam victor said after his match on Monday, the Wall Street Journal reported.

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One fan, Joan Keevill said: "I think you got that wrong, BBC Tennis! It's very exciting also again to see what's out there, who wants to do something with me".

Gone was the iconic Nike swoosh from his bandana and the RF logo that usually appears on his jacket was also missing. Nike's rights to the logo are not eternal, though, and they will return to Federer within "the next few years" per Christopher Clarey of the New York Times.

"The RF logo is with Nike, but it will come to me at some point", he added. The good thing is it's not theirs forever. I have deep roots with Nike. Uniqlo does not now make tennis footwear. Uniqlo previously had a deal with Novak Djokovic, but the Serb has always worn Asics shoes. Perhaps most importantly, the deal also features a clause that says he will continue to be paid even if he doesn't play.

Third seed and last year's runner-up to Federer, Marin Cilic underlined his title credentials by smacking down 21 aces as he eased into the next round with a comfortable 6-1 6-4 6-4 win over Japan's Yoshihito Nishioka.

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