Here's what the new Instagram button does

Judy Cobb
June 24, 2018

As Instagram expands shopping from Feed to its Stories feature, you can now shop from some select brands in Instagram ...

"The way we are watching video is changing", Instagram chief Kevin Systrom told the event in San Francisco on Wednesday where IGTV was announced.

The company has officially launched IGTV, a new way for Instagram users to create YouTube-like channels that host longer videos within Instagram. Let us know in the comments. "IGTV is focused on the creators you love most and already follow on Instagram".

IGTV has a few nifty tricks up its sleeve to grab audience attention.

He added that IGTV is "built for how you actually use your phone, so videos are full screen and vertical".

Instagram itself claims that mobile video will account for 78% of mobile data traffic by 2021. Instead, they can run up to one hour. "We've made it simple, too".

The videos will be in vertical format and since they will play as soon as the app is opened, users won't have to browse or search for anything to get started. You can swipe up to discover more - switch between "For You", "Following", "Popular" and "Continue Watching".

Instagram has just launched IGTV - the company's attempt at creating a YouTube-like, video-centric platform. It will be similar to having one's own YouTube channel, where other IG users can subscribe to follow your content.

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On June 20th, Instagram announced a major milestone: Starting a new chapter of mobile video with IGTV.

Instagram today unveiled its newest effort, what it calls IGTV. Once you're viewing it (in either form) you'll be able to watch videos that are up to an hour. To promote this, Instagram is likely to start a monetising platform for the creators, potentially including ad revenue shares.

The best part about this new app is that anyone can use it.

Instagram Co-Founder and CEO, Kevin Systrom said that the social network has grown to accommodate one billion users since its inception in 2010.

And speaking of apps, there really is a separate IGTV app on the way.

The new installment is said to make fame on the app become easier to achieve than ever.

Instagram and Snapchat have been waging war with one another for years, but Instagram is branching out to attack new platforms this week.

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