AMC launches subscription service to rival MoviePass

Sergio Cunningham
June 21, 2018

There are also advantages AMC Stubs A-List has over MoviePass in that customers "see movies in premium formats such as IMAX, Dolby Cinema, and RealD" whereas MoviePass limits customers to 2D only screenings.

MoviePass has caught wind of AMC's A-List program, which they caustically tweeted about earlier Wednesday morning. You can make reservations for movies nearly any time, even if you've already seen them.

Theaters' war on MoviePass seemed to have reached a tenuous truce.

AMC CEO Adam Aron today on a analyst call said that he believes the new rewards program can stem the decline in 3D attendance, will help turnout in Dolby auditoriums and certainly move traffic into Imax hubs.

MoviePass has been all over the news in recent months, but AMC might be trying to steal the spotlight. MoviePass works at most theaters in the USA, not just AMC, because the company pays full price for each and every ticket.

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What just happened? AMC Theatres on Wednesday announced a new VIP tier of its AMC Stubs loyalty program that puts MoviePass and similar competitors on notice. AMC's leap into the subscription business suggests such services are only growing more vital to the movies business.

Other benefits include those of the AMC Stubs Premiere tier, which means free upgrades for popcorn and soda, free refills on large popcorn, express service at the box office and concession stand, no online ticket fees and 100 points for every dollar spent on the monthly fee/food and beverage spending at AMC theaters.

Variety reports that "the theater chain will begin offering guests the chance to see up to three movies per-week for the monthly fee of $19.95".

Conversely, the MoviePass unlimited plan is still cheaper at $9.99 per month to see one movie a day, though the company has recently implemented cost-savings and anti-fraud measures like ticket verification and limits on repeat viewings of the same film. However, the company disclosed in May that it was losing more than $21 million per month. "Thanks for making us look good AMC!" the company wrote.

AMC's Stub A List Plan is set to launch on June 26 and interested users will be able to sign up via AMC's website.

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