IHOP becomes IHOb, and the b is for burgers

Sergio Cunningham
June 11, 2018

According to the restaurants website, IHOP traces its roots back to the opening of the first International House of Pancakes restaurant in 1958 in Toluca Lake, Calif. Before revealing the reasoning for the "P" to be turned upside down into a "b", IHOP gave the world a week to guess what the "b" might stand for.

After a week of teasing fans on Twitter and spurring thousands and thousands of tweets guessing what the "b" could stand for, the restaurant chain made the big announcement Monday. "We're always going to be IHOP", he said moments after saying they weren't IHOP.

Many speculated the name change was for bacon or for breakfast.

Rebelez is not anxious about people being disappointed.

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After the marketing stunt, more people will now likely associate IHOP with burgers than previously did, even after the name reverts back to plain old IHOP.

IHOP's executive director of communications told CBS News that the company is "serious about the quality of food and our menu, and this name change really reflects that".

America loves burgers, and IHOP wants to be a bigger player at lunch and dinner. Why mess with a good thing? "I work at IHOP", tweeted an employee last week.

"They have a bar", Rebelez said. So now there are a million and 1 restaurants which serve burgers near you. Other locations will have IHOb signs inside.

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