Heinz is planning to rename their Salad Cream and people aren't happy

Roman Schwartz
June 7, 2018

The change is apparently due to the fact very few people now actually eat it on salad - with most opting instead to slather it on, you guessed it, their sandwiches.

However, shoppers have laughed the rebrand with some claiming that Sandwich Cream sounds "dirty" and must have been invented by a "hipster". I don't put my tomato sauce on tomato's either.

It would be the first name change for the product since its launch in 1914.

Only 14 per cent of buyer's dress salads with the sauce, according to Heinz, as it's now much more popular to use it as an accompaniment to tuna, ham or cheese in sandwiches as an alternative to mayonnaise. Its ingredients include vinegar, rapeseed oil, sugar, cornflour, mustard and egg yolks, giving it a little more kick than a traditional mayonnaise.

The consultation process means the earliest a new name will be introduced is in September.

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A spokesperson for Kraft Heinz: "As a market leading business, Kraft Heinz continues to audit its portfolio in order to meet the needs of consumers".

In 1999 it was revealed that Heinz was about to ditch the brand. Yet when Heinz attempted to phase out salad cream altogether in 1999, the ensuing uproar from United Kingdom fans led them to keep it on shelves.

The condiment became a national favourite during the 1940s, Heinz says, when ketchup was unavailable and salad cream was used to add flavour to bland war-time rations.

2014 - Salad Cream turns 100. It probably isn't, though, as Heinz's potential renaming of "salad cream" to "sandwich cream" is surely the result of a meeting where they came up with ideas on how to promote salad cream for free and get salad cream in the news.

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