Amazon Prime members to get extra discount at Whole Foods

Judy Cobb
May 16, 2018

The first wave of deals for Prime members at Whole Foods stores in Florida include $10 a pound off halibut steaks, two 11-ounce bags of KIND granola for $6, and a buy one, get one free offer on 12-pack cases of Whole Foods house brand 365 Everyday Value sparkling water.

Experience upcoming Amazon program for Amazon prime members.

Whole Foods has debuted a loyalty program that offers special discounts to Amazon Prime customers.

"This new Prime benefit at Whole Foods market is a ideal pairing of healthy and delicious food at even more affordable prices", said Cam Sibay, Vice president, Amazon prime. Amazon said the available deals will rotate weekly, and gave these examples of Prime discounts available in Florida starting this week.

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Prime members scan an app or input their phone numbers at checkout to receive the discounts. However this is an interesting idea, tying together this idea of providing fresh foods at a good price to Prime members.

It's the latest effort by Amazon to make Whole Foods more affordable, attempting to shed the grocer's "Whole Paycheck" reputation.

The online retail giant said it would knock 10% off already discounted items and each week cut prices on other products throughout the store.

Amazon has more than 100 million Prime customers worldwide and recently announced that it would increase the membership fee for the service, to $119 a year from $99, to pay for all the new benefits it is adding to it. Lockers, pickup and drop-off points for Amazon package deliveries, are also now in more than 400 Whole Foods stores.

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