Xiaomi Mi Music, Mi Video service launched in India

Cristina Cross
May 3, 2018

Mi Video content is powered by Hungama Play, SonyLiv and Voot now, with more partners coming onboard soon. If you wish to download the songs for offline consumption, you will have to pay Rs.899 (~$14) a year for the service.

Xiaomi India introduces Mi Music and Mi Video at Mi Pop Play, the company's new offering into value-added Internet services for local users. Users can expect an aggregation of video content from Hungama Play, SonyLiv and Voot for now, with other video services expected to follow suit. One of the most popular ones is Apple Music which is available on multiple platforms.

The company's introduction of music and video streaming services in India indicates that Xiaomi has finally started working on its primary product, which is software.

The revamped Mi Music app provides features such as Dynamic lyrics for users who love Karaoke.

Initially, Xiaomi's Mi Music package will come with Hungama Music, South Asia's largest digital entertainment organization with more than 400 content partners across geographies and languages.

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Announcing the launch of the two services, Vice President, Xiaomi and Managing Director, Xiaomi India, Manu Kumar Jain said, "We hope to serve millions of Xiaomi smartphone users with a better user experience through enhanced Internet services". Currently, Mi Video promises to offer more than 5,00,000 hours of content with almost 80 per cent of free content. It also supports multilingual subtitles.

After becoming the numero uno smartphone brand in late 2017, Xiaomi launched feature-rich Mi TV series for dirt cheap prices, disrupting the home entertainment industry in February 2018. You will have to wait until next week for the Mi Video app.

Xiaomi says it has reworked on the app for better user experience and that more content providers will be coming on-board in the days to come.

The Mi Video player in itself is a powerful player as it supports more than 12 video formats such as AVI, MP4, MOV, MKV, and MKA, MPEG, M2TS along with support for DLNA and Miracast. The service now offers more than 12 video formats such as AVI, MP4, MOV, MKV, and MKA, MPEG, M2TS amongst others.

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